Difference Between Online Estate Agents & Hybrid Agents
If we accept the previous definition, does that mean that all online estate agents are also hybrid estate agents?
Online estate agents can be ultra-cheap offerings that simply give you a way to list your property on Rightmove but offer few of the other services a normal estate agent would. Or, they can be full-service agencies that offer all the usual services of a traditional agent.
Therefore, an online estate agent isn’t necessarily a hybrid agent, yet a hybrid agent is always an online agent. You simply cannot be a hybrid estate agent if you’re not online.
So, if an online estate agent retains low pricing but still offers services such as local property experts, full photography and floorplans, hosted viewings, and sales progression, they can be considered a hybrid estate agent.